I liked the options on purchasing the compatible product and they were clearly outlined so I could make my choice. Shipping was free vs $12 for the Amazon non-prime eligible product (but mftr was unknown)
The website was clear and easy to use. It was recommended to me by an audio/visual professional
Searching internet for replacement bulb for church projector. Other sites had price cheaper but was out of stock. Or, when shipping price added it was more expensive. So I went with this site. I had a good experience with the site both finding the bulb and also with the checkout process.
Found what I was looking for at a fair price and checkout was pretty easy. So we will see how long it takes to get the object and if it fits.
You had items in stock that others did not, and your price was excellent.